Our Accessibility Commitment

Making Bowling Equipment Accessible to Everyone

At BowlersMart.com, we believe bowling brings people together. That’s why we’re committed to making our online store accessible to every bowler, regardless of ability. Whether you’re shopping for your first bowling ball or you’re a league champion updating your gear, we want your online experience to be as smooth as a perfect strike.

We follow international accessibility standards (WCAG 2.1 Level AA) and continuously work to exceed these guidelines. This means our site works well with screen readers, keyboard navigation, voice control, and other assistive technologies that bowlers rely on.

What This Means for You

  • Easy Navigation: Clear, consistent menus that work with keyboard and screen readers
  • Product Details: Comprehensive descriptions of every bowling ball, shoe, and accessory
  • Visual Clarity: High-contrast text and scalable fonts for comfortable reading
  • Video Access: Captions on drilling tutorials and product demonstrations
  • Shopping Support: Accessible cart, checkout, and account management features
  • Mobile Friendly: Full accessibility across all devices and screen sizes

How We Make Shopping Accessible

Specific features designed to help every bowler shop with confidence

Product Information

Detailed descriptions for all bowling balls, shoes, and accessories that work perfectly with screen readers. Every product photo includes comprehensive alternative text so you know exactly what that ball’s color pattern looks like.

Easy Navigation

Keyboard-navigable menus, logical tab ordering, and consistent page layouts. Our ball weight selectors, shoe size charts, and span measurement guides work smoothly with assistive technologies.

Visual Accessibility

High-contrast text that meets WCAG standards, scalable fonts up to 200% without breaking layouts, and clear visual indicators for interactive elements like buttons and links.

Our Technical Standards

We follow established guidelines to ensure consistent accessibility

WCAG 2.1 Level AA Compliance

We adhere to the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA, which are internationally recognized standards for web accessibility. These guidelines ensure our website works with assistive technologies and provides a consistent experience for bowlers with disabilities.

Our implementation includes proper semantic markup, ARIA labels for complex interactions, color contrast ratios that exceed minimum requirements, and keyboard accessibility for all interactive elements.

Key Technical Features:

📱 Mobile First

Touch targets 44×44 pixels minimum, responsive design

⌨️ Keyboard Navigation

Full site navigation without requiring a mouse

🔍 Screen Reader Support

Proper headings, labels, and alternative text

🎨 Color Contrast

4.5:1 ratio for text, 3:1 for interface elements

Accessible Shopping Features

Every step of your bowling equipment journey is designed with accessibility in mind

🔍 Product Discovery

Our search and filtering systems work seamlessly with screen readers. Product categories are clearly labeled, and our ball finder tools include proper form labels and error messages to help you find the perfect equipment for your skill level and style.

🛒 Shopping Cart

Clear quantity controls, accessible remove buttons, and live announcements when items are added or removed from your cart. Shipping calculations and promotional codes are clearly labeled with helpful instructions.

💳 Checkout Process

Streamlined checkout with clearly labeled form fields, error messaging that explains exactly what needs to be corrected, and progress indicators so you always know where you are in the process.

📊 Size & Fit Guides

Our bowling shoe size charts and ball weight recommendation tools are fully accessible with proper table headers, clear instructions, and alternative text for sizing diagrams. Measurement converters work with keyboard navigation.

🎥 Educational Content

Our drilling instruction videos include comprehensive captions, and we’re continuously adding detailed audio descriptions for our grip comparison guides and technique demonstrations.

👤 Account Management

Order tracking, Striking Rewards point balance, and account settings are all accessible through keyboard navigation with clear headings and logical tab order throughout your account dashboard.

Need Accessibility Support?

We’re here to help make your bowling equipment shopping experience smooth and accessible

Contact Our Accessibility Team

Questions about accessibility? Encounter a barrier while shopping? Our team is here to help and genuinely appreciates your feedback as we continually improve our site.

Multiple ways to reach us:

  • Email: accessibility@bowlersmart.com
  • Phone: 1-800-279-2695 (TTY users: 711)
  • Contact Form: Use our accessible web form below
  • Mail: BowlersMart.com Accessibility Team, 2695 E Dominguez St, Carson, CA 90810

We typically respond within two business days and welcome all feedback about your experience.

Contact Accessibility Team

📞 Direct Support

Speak directly with our accessibility specialists who understand assistive technologies and can help troubleshoot any issues you encounter while shopping.

🔧 Technical Help

Need help with screen reader compatibility, keyboard navigation, or other assistive technology questions? Our team can provide specific guidance and support.

Our Ongoing Accessibility Commitment

Regular Testing

We partner with accessibility experts and bowlers with disabilities to regularly test and improve our site functionality.

Staff Training

Our team receives ongoing training in accessibility best practices and assistive technology awareness.

Continuous Updates

We update our features based on customer feedback, evolving standards, and new accessibility technologies.

Standards Evolution

As accessibility standards evolve, we evolve with them to ensure consistent, cutting-edge accessibility.

Community Input

We actively seek feedback from the bowling community, especially bowlers who use assistive technologies.

Transparency

We believe in honest communication about our progress, challenges, and future accessibility improvements.

Accessibility Resources

Helpful information about assistive technologies and accessibility features that can enhance your online shopping experience.

Popular Screen Readers: NVDA (free), JAWS, VoiceOver (Mac/iOS), TalkBack (Android)

Browser Accessibility: Most modern browsers include built-in zoom, high contrast modes, and keyboard navigation support

Mobile Accessibility: iOS VoiceOver and Android TalkBack provide comprehensive screen reading for mobile shopping

Google

For Google Products, including but not limited to: Chrome, Android, Gmail
https://www.google.com/accessibility/products-features/

Mozilla Firefox

https://addons.mozilla.org/en-US/firefox/
https://addons.mozilla.org/en-US/firefox/addon/tota11y-accessibility-toolkit/

Microsoft Edge

https://support.microsoft.com/en-us/microsoft-edge/accessibility-with-the-new-microsoft-edge-963ad3d1-2a34-9678-43ea-88332ae3300c

Microsoft Internet Explorer

https://support.microsoft.com/en-us/help/17456/windows-internet-explorer-ease-of-access-options

Also, for reference, are the following, which this website has not reviewed or tested. By including these references, this website is not rendering an opinion on any statement made by any of these third parties or contained within any part of these links.

Third Party Screen Readers:

JAWS

https://www.freedomscientific.com/products/software/jaws/

A general discussion of Screen Readers by the American Foundation of the Blind: https://www.afb.org/blindness-and-low-vision/using-technology/assistive-technology-products/screen-readers

Need More Help?

Our accessibility team can provide guidance on using assistive technologies with our website and recommend additional resources.

Get Accessibility Help

This accessibility statement was last reviewed and updated in July 2025. Accessibility isn’t a destination—it’s an ongoing journey. We regularly test our site with bowlers who use assistive technologies, train our team on accessibility best practices, and update our features based on your feedback. Together, we’re making sure every bowler can find their perfect equipment online.

Questions about accessibility? Email us at accessibility@bowlersmart.com