SWAG · Your Game. Your Style. Your SWAG.
Your Game. Your Style. Your SWAG.
SWAG Bowling
Bold designs, character-driven colorways, and performance coverstocks built for bowlers who refuse to blend in.
★★★★★ 178,000+ verified reviews
✓ Free shipping every order
✓ 60-day no-hassle returns
✓ Free shipping every order
✓ 60-day no-hassle returns
Who Is SWAG?
SWAG Bowling arrived on the scene with one mission: give bowlers gear that looks as good as it performs. Known for the iconic Dragon and Craze series, SWAG built its identity around novelty designs and character-forward colorways that stand out on the rack and on the lanes. Whether you are rolling a stained-glass Dragon poly or a Black Dragon reactive, every ball in the lineup is designed to make a statement before you ever step up to the line.
Beyond the striking visuals, SWAG fields a full equipment roster for the complete bowler: jerseys, t-shirts, hoodies, polos, and accessories that match the same bold attitude as the balls. BowlersMart is a proud home for the full SWAG lineup, backed by pro-shop expertise, free shipping on every order, and a 60-day no-hassle return policy.
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Everything SWAG makes, in one place. Pick a category to browse and filter.
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The SWAG gear bowlers are buying right now.
Best-Selling SWAG Balls
The designs bowlers keep reaching for.
Original price was: $209.95.$149.95Current price is: $149.95.
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Original price was: $169.95.$119.95Current price is: $119.95.
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Original price was: $239.95.$139.95Current price is: $139.95.
Original price was: $209.95.$119.95Current price is: $119.95.
Original price was: $209.95.$119.95Current price is: $119.95.
Original price was: $229.95.$139.95Current price is: $139.95.
Original price was: $289.95.$184.95Current price is: $184.95.
Original price was: $259.95.$159.95Current price is: $159.95.
Just-Dropped SWAG Balls
Fresh colorways and new releases ready to drill.
Original price was: $249.95.$159.95Current price is: $159.95.
Original price was: $209.95.$149.95Current price is: $149.95.
Original price was: $109.95.$79.95Current price is: $79.95.
Original price was: $249.95.$149.95Current price is: $149.95.
Original price was: $109.95.$79.95Current price is: $79.95.
Original price was: $169.95.$119.95Current price is: $119.95.
SWAG Jerseys
Show up to league night looking the part.
Original price was: $69.95.$49.95Current price is: $49.95.
Original price was: $69.95.$49.95Current price is: $49.95.
Original price was: $69.95.$49.95Current price is: $49.95.
Original price was: $49.95.$29.95Current price is: $29.95.
Original price was: $49.95.$29.95Current price is: $29.95.
Original price was: $49.95.$29.95Current price is: $29.95.
SWAG Accessories
Shammy, cleaner, tape. Keep it dialed in.
Original price was: $22.95.$12.95Current price is: $12.95.
Original price was: $22.95.$12.95Current price is: $12.95.
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Find Your Ball
The SWAG Ball Lineup, Explained
SWAG builds for every level, from premium Advanced Tech down to value Primary. Here is how the lines break down so you can match one to your game.
Advanced Tech
$185
High-rev tournament and elite league bowlers who want SWAG’s strongest asymmetric core and coverstock combination for maximum hook potential on heavy oil
Superior
$160
Competitive league and sport bowlers who want an aggressive, high-hook ball with standout Dragon colorways and strong backend continuation on medium-heavy oil
e.g. SWAG Black Dragon Bowling Ball, SWAG Black Dragon Pearl Bowling Ball
Utility
$150
Versatile league bowlers who want a reliable, workable ball on a range of oil conditions; the APEX series delivers smooth arcs and easy length through the fronts
e.g. SWAG Unreal Bowling Ball, SWAG APEX Pearl Bowling Ball, SWAG APEX Solid Bowling Ball
Modern
$140
Mid-level and developing bowlers who want a symmetric, predictable ball motion with clean looks through the front and a controlled, readable backend
e.g. SWAG Fusion Bowling Ball, SWAG Fusion Hybrid Bowling Ball
Primary
$120
Recreational and newer league bowlers who want an entry-level reactive ball with bold SWAG style, smooth motion, and an approachable price point on medium oil
e.g. SWAG Craze Pearl Bowling Ball, SWAG Craze Hybrid Bowling Ball, SWAG Craze Solid Bowling Ball
Verified Reviews
What Bowlers Say About SWAG
SWAG Serpent Hybrid Bowling Ball★ 72 reviews
★★★★★
A Lefty Dream
This ball hits like a truck. First thing I noticed was how it picked up in the midlane. The deeper I got on the lane the stronger it got. The ball still had a smooth reaction down lane and not a jerky reaction which makes its motion predictable and reliable. This one for lefties will be a must have
SWAG Assassin Pearl Bowling Ball★ 60 reviews
★★★★★
The Most Versatile Ball
You get whatever you want out of this ball. I have kept the Swag Assassin at box surface, 1500, and used this as a first ball in league and I have also polished this to be the transition ball. If you are looking for any medium to lower oil ball, this can fit multiple places in your bag.
SWAG Unreal Bowling Ball★ 59 reviews
★★★★★
The name says it all
The unreal gave me a ball with tremendous versatility. This ball can cover all parts of the lane from up the gutter to hooking the whole lane, the unreal is confidence in ball form. It takes surface changes very well so you can fine tune this ball to any condition
SWAG Black Dragon Pearl Bowling Ball★ 56 reviews
★★★★★
Very clean easy to get the ball down lane
If you are someone who struggles to get the ball down lane or if you have a slow ball speed and other bowling balls burn up this is a great ball to combat those things. It gives you strong backend reaction with the ability to get through the fronts. Overall a great ball I’ve been throwing a lot
SWAG Black Dragon Bowling Ball★ 54 reviews
★★★★★
Wow just wow
The dragon solid is an agressive aysym that will read the mids like a beast and still hold motion in the backend. I anything on the heavier side of oil i let this bad boy breath fire on the lanes. Hits like a tank and has more control than i anticipated! 25/10 highly recommend.
SWAG Craze Hybrid Bowling Ball★ 47 reviews
★★★★★
Eye catching color with great performance
Great ball for when the shot breaks down. Good ball for medium to light oil conditions. My go to when transition gets squirrelly.
SWAG Craze Tour Solid Bowling Ball★ 46 reviews
★★★★★
Staff
If you purchase this your in for a treat, this ball is phenomenal now given most solids will Lane shine a little quicker than other surface preps so after nine games or so I did scuff the surface again just to wake it up a tiny bit man. I am so pleased with how this ball responds .The power that it hits with
SWAG Fusion Bowling Ball★ 45 reviews
★★★★★
Give this ball time. It loves oil and the more you bowl, the better it gets.
This ball is versatile! Change the surface for sport shot or leave at OTB for your league night. This ball should be in every bag.
SWAG APEX Solid Bowling Ball★ 41 reviews
★★★★★
Smooth
If you are a high speed two hander or very low rev bowler this ball reads the lane early and gives a smooth tumbling shape. I would describe it as a strong urethane the way it reads the lane. Shot very well during league and is a great ball.
Stay Current
Learn About SWAG
Guides, reviews, and references to help you choose and get the most out of your SWAG gear.
★★★★★
Why Buy SWAG From BowlersMart
Pro-shop expertise behind every order, backed by 178,000+ verified five-star reviews across BowlersMart.
Pro-Shop Drilling Expertise
Decades of hands-on drilling and layout knowledge.
Free Shipping, Always
Every order ships free, no minimum, no hidden fees.
60-Day Returns
Not the right fit? Send it back within 60 days.
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Get the gear you want without stretching the budget. Afterpay is our featured option, and we accept every major method.
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Helpful Answers
SWAG Buying Guide
What makes SWAG bowling balls different?
SWAG is built around bold character designs and a five-line reactive ball catalog that covers the full performance spectrum. Every ball in the lineup carries a SWAG-specific performance designation (Primary, Modern, Utility, Superior, or Advanced Tech) so you can match the ball to your game without guessing. The visual identity, from the Dragon colorways to the Craze series patterns, is intentional: SWAG gear is made to stand out on the lanes.
Are SWAG bowling balls good for league play?
Yes, across all skill levels. The Primary and Modern lines are great starting points for recreational and developing league bowlers who want a smooth, predictable reaction. Competitive league players gravitate toward the Utility and Superior lines for more hook and continuation on medium-heavy oil. The Advanced Tech Judge series is for high-rev bowlers chasing maximum performance. BowlersMart pro-shop staff can help you pick the right SWAG ball and drilling layout for your game.
What kinds of gear does SWAG make?
SWAG fields a complete gear lineup built around the same bold identity. In addition to reactive bowling balls (22 in stock across five performance lines), SWAG makes jerseys, t-shirts, hoodies, polos, and a growing accessories line that includes ball shammies, surface cleaners, and finger tape. If you want your entire bag to match the look, SWAG has you covered.
Does BowlersMart ship SWAG orders for free?
Yes. Every BowlersMart order ships free with no minimum purchase and no hidden fees, and it comes backed by a 60-day no-hassle return policy. SWAG orders also earn Striking Rewards points you can put toward future gear.
Find Your SWAG
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