Striking Rewards Program Terms & Conditions

These Terms and Conditions (the “Terms”) govern Striking Rewards (the “Program”) and form a binding agreement between you and BowlersMart LLC. By enrolling in the Program, or by continuing to participate in it, you agree to these Terms as they read on the date of your activity. Please read them carefully and keep a copy for your records. These Terms are the controlling rules for the Program. If any other BowlersMart page, email, receipt, sign, or in-store material describes the Program differently, these Terms control.

1. The Program and Who Can Join

BowlersMart LLC operates Striking Rewards (the “Program”), a promotional loyalty program that lets you earn points (“Points”) and redeem them for rewards (“Rewards”) as described below.

To join the Program and to remain a member, you must be an individual who is at least 18 years old, a resident of the United States, and acting for personal, non-commercial purposes. The Program is for individual members only. Business, wholesale, and resale accounts, and accounts opened on behalf of a group or organization, are not eligible.

The Program is omnichannel. You can earn and redeem Points both online at bowlersmart.com and in person at a participating BowlersMart pro shop counter (see https://www.bowlersmart.com/locations/ for participating locations). BowlersMart pro shop counters are located inside independently operated host bowling centers, but the Program is operated by BowlersMart LLC, and it is not a program of any host bowling center. Points are earned and redeemed only on qualifying BowlersMart pro shop purchases, whether you buy online or at the pro shop counter, and not on a host bowling center’s own goods or services, such as lane rental, league fees, food, or beverages, unless we expressly state otherwise.

Striking Rewards is a BowlersMart program only. It is separate from any loyalty or rewards program of any other brand or store, including the Cool Rewards program operated for coolwick.com, and Points and Rewards cannot be earned, transferred, or redeemed across programs.

BowlersMart employees and pro shop staff are not eligible to earn Points or otherwise participate in the Program.

2. Joining the Program

Membership is free, and no purchase is required to enroll. You can enroll in two ways: online at bowlersmart.com by creating an account (the marketing page presents this as “Join & Get 100 Points Free”), or in person at a participating BowlersMart pro shop counter, where a team member begins your enrollment at the point of sale. We make these Terms available to you at each place you can enroll, and by enrolling or by continuing to participate in the Program you agree to them.

You may hold only one Program account, and each account must belong to one person. You agree to give accurate, current, and complete information when you enroll and to keep it up to date. You are responsible for all activity under your account and for keeping your login credentials secure. We may decline an enrollment, and may merge or close accounts that are duplicated, inaccurate, or opened in a way these Terms do not allow.

3. Earning Points

You earn 1 Point per $1 spent on qualifying purchases. The Program is a single program with one Point balance across every channel in which it operates for you, so purchases in different channels build the same balance.

Certain amounts do not earn Points. Unless we state otherwise, you do not earn Points on taxes, shipping and handling charges, gift card purchases, the portion of an order paid with a Reward or store credit, or purchases you made before you enrolled. Purchases of BowlersMart products made on third-party marketplaces or platforms (for example, Amazon) are not qualifying purchases and do not earn Points. We may designate other products, categories, or transactions as non-qualifying.

To earn Points on an in-store purchase, you must identify your membership at the pro shop counter at the time of purchase. A purchase made without identifying your membership cannot earn Points.

Points you earn on a purchase are held in a pending status for 14 days before they post to your balance, so that returns and exchanges can be accounted for (see Section 8). Pending Points are not available to redeem until they post. You may also earn bonus Points from time to time, including a 100 Points enrollment bonus and the other opportunities described in Section 11.

4. What Points Are (and Are Not)

Points and Rewards have no cash value and are not money, legal tender, or a stored-value, deposit, or gift card product. They are not your property and give you no vested right or property interest. The Program is a promotional loyalty program, not a bank account or stored-value account, and Points are a benefit we offer, not a balance we owe you in cash.

You cannot buy, sell, assign, transfer, pledge, or gift Points or Rewards to any other person or account, and Points and Rewards cannot pass by operation of law, including on death or through a divorce or estate. Except where the law requires otherwise, Points and Rewards cannot be redeemed for cash. All Points and Rewards in an account are forfeited, without compensation, if you close your account, if we terminate it under Section 9, or if the Program ends under Section 10. If we close your account in good standing for a reason other than Section 9, we will give you at least 30 days to redeem posted Points first.

5. Redeeming Points

You can use your Points in two ways, and the choice is yours on every order: you can pay with Points directly at checkout, or you can redeem Points for a fixed Reward from the redemption ladder. Both methods are described below, and both draw on the same Point balance.

Pay with Points lets you apply Points straight to your order at bowlersmart.com checkout. When you are signed in with Points available, the Pay with Points box in your order summary shows your Point balance and its dollar value. Enter any dollar amount you want to apply, or choose MAX to apply the most your balance and order allow, and your order total is reduced by that amount immediately. When you pay with Points, every 20 Points equals $1, so each Point is worth 5 cents toward your order. There is no minimum amount. The amount you can apply is capped at the value of the products in your order after other discounts, excluding taxes and shipping, so Points cannot be used to pay taxes or shipping charges, and it is also limited by your available balance. If the dollar amount you apply does not convert to a whole number of Points, we round the Points charged down, in your favor. Pay with Points is offered at online checkout; where the Program is offered in person, redemption at a participating BowlersMart pro shop counter is by Reward as described below.

You can instead redeem Points for a fixed Reward using the redemption ladder: 100 Points for a $5 Reward, 200 Points for a $10 Reward, 400 Points for a $20 Reward, 600 Points for a $30 Reward, and 1,000 Points for a $50 Reward. A Reward is issued to you as a single-use coupon, and you can apply it where the Program operates for you, at online checkout and, where the Program is offered in person, at a participating BowlersMart pro shop counter.

A Reward coupon and Pay with Points cannot be used together on the same order. If a Reward coupon is applied to your order, Pay with Points is not available for that order, and you can choose which one to use.

Points and Rewards cannot be redeemed for, or applied toward the purchase of, gift cards.

Each Reward is single use. A Reward applies to one order, cannot be used more than once, and any unused value is not paid out in cash or credited back to you as Points. Rewards have no cash value and cannot be exchanged for cash. Except for the combinations expressly shown to you at the time of redemption, Rewards cannot be combined with one another and, unless we state otherwise, cannot be combined with other discounts, coupons, or promotions.

Once you redeem Points for a Reward, that Reward is valid for 365 days from the date it is issued, after which it expires and cannot be used or reinstated. This validity window applies to the Reward coupon after you redeem; your unredeemed Points do not expire (see Section 7).

6. Balances Across Channels

You have one Point balance for the Program. Where the Program operates both online and in person, activity in one channel may take up to 48 hours to appear in the other, so an in-store enrollment, purchase, or redemption may not show online right away, and online activity may not show in store right away.

The balance shown to you at any moment is the best information we have at that moment and is subject to verification and correction. If a displayed balance is wrong because of pending activity, a return, a delay in syncing, or an error, we may correct it, and the corrected balance controls.

7. Points Expiration

Your Points do not expire. Once Points post to your balance, they remain available until you redeem them. Your Points are still subject to reversal for returns and chargebacks under Section 8, voiding for fraud or abuse under Section 9, and the Program-change and termination rights in Section 10. If we ever introduce an expiration rule in the future, that would be a material adverse change to the expiration rules and would take effect only after the advance notice described in Section 10.

The 365-day validity window of a redeemed Reward described in Section 5 is a different thing: it governs the Reward coupon after you redeem Points for it, not the Points sitting in your balance. And although Points themselves do not expire, an account that stays inactive for two years or more may be closed under Section 9, with the notice and redemption window described there.

8. Returns, Cancellations, Refunds

If a purchase that earned Points is later returned, cancelled, refunded, or charged back, we reverse the Points earned on that purchase. We do this whether the reversal happens while the Points are still pending or after they have posted, and even if you have already redeemed them. This applies to activity in every channel where the Program operates.

If you redeemed Points on an order that is later returned, cancelled, or refunded, we re-credit the redeemed Points to your balance, or adjust the refund, in line with our then-current returns and refund policy, so that you neither keep a Reward you paid nothing for nor pay twice for the same order.

Because these reversals can happen after Points have posted or been redeemed, your balance may go negative. A negative balance is offset by your future earning before any new Rewards become available. We may also take other reasonable steps to recover Points or Reward value that came from returned, refunded, cancelled, or charged-back orders, or that was otherwise not properly earned.

9. Fraud, Abuse, and Account Termination

We may suspend or terminate your Program membership, close your account, and void some or all of your Points and Rewards if we reasonably believe you have engaged in fraud or abuse, misused the Program or a Reward, earned Points on returns you did not keep (returns-for-points abuse), resold or attempted to resell Points or Rewards, opened or used more than one account, or otherwise violated these Terms or used the Program in a way inconsistent with its intended use.

A Reward or Pay with Points cannot be combined with a staff or employee discount code on the same order. Because employees and staff are not eligible for the Program (Section 1), earning Points on an order placed with your own staff or employee discount is a misuse of the Program under this Section.

This misconduct-based termination and voiding of Points is separate from, and in addition to, our right to change or end the Program under Section 10 and our right to reverse Points under Section 8.

Separately from the misconduct-based rights above, we may suspend or close a Program account that has been inactive for two (2) years or more, meaning no Points have been earned and no Points have been redeemed on the account in that period. If we close an account under this paragraph, we will give you at least 30 days’ notice (for example, by email to the address on your account), and during that period you may redeem your posted Points as described in Section 4. Points and Rewards remaining on the account when the closure takes effect are forfeited without compensation.

10. Changes to the Program

We reserve the right, at any time and for any reason, to change, suspend, or end the Program, and to change these Terms. This includes changing the earn rate, the redemption ladder and the value of Points and Rewards, the enrollment and other bonuses, the way you can pay with Points, and any other benefit, feature, or rule, as well as adding or removing benefits, products, or redemption levels.

We will post any change to these Terms on this page and update the “Last updated” date above, and where the law requires it we will give you additional notice. A change takes effect when we post it unless we state a later date. However, a material adverse change to the value of Points you have already earned, to the published redemption ladder, or to the expiration rules takes effect no earlier than 30 days after we post it, and we will honor any Reward you redeemed before the change at its issued value. If you continue to participate in the Program after a change takes effect, you accept the change. If you do not agree to a change, your choice is to stop participating and, if you wish, close your account. If we end the Program, unredeemed Points and unused Rewards are forfeited as described in Section 4, subject to any notice the law requires.

11. Bonus Point Opportunities

From time to time we offer ways to earn bonus Points beyond your purchases. The current bonus opportunities are: an enrollment bonus of 100 Points when you create your account, and a winback bonus of 150 Points that we may award, at our discretion, in connection with offers we send to members who have not purchased in a while. When we offer a bonus, we will tell you what qualifies. We may add, change, limit, or remove any bonus opportunity, and change its Point amounts, under Section 10.

You may not open additional accounts or use fake or duplicate identities to earn any bonus, and we may withhold or reverse bonus Points and act under Section 9 if you do.

12. Privacy

We handle the personal information you give us, and the information we collect through the Program, in line with the BowlersMart Privacy Policy, available at https://www.bowlersmart.com/privacy-policy/, which is incorporated into these Terms by reference. That policy explains what we collect and how we use and share it.

When you enroll, we may add you to Program and marketing communications about BowlersMart. You can opt out of marketing messages at any time using the unsubscribe link in an email, at https://www.bowlersmart.com/newsletter-unsubscribe/, or by contacting us as described in Section 16. Opting out of marketing does not close your account or stop service messages about your Points, Rewards, or account.

The Program itself does not send text messages. If you separately sign up for BowlersMart text messages, those messages are a separate service governed by the BowlersMart Messaging Terms & Conditions (https://attnl.tv/t/QF8) and the Messaging Privacy Policy (https://attnl.tv/p/QF8), not by these Terms.

13. Disclaimer of Warranties; Limitation of Liability

The Program, including the bowlersmart.com website, the member dashboard, Points, and Rewards, is provided “as is” and “as available,” without warranties of any kind, express or implied, including the implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not promise that the Program will be uninterrupted, error-free, or secure, or that balances will always display correctly; Section 6 explains how we correct balance errors.

To the fullest extent the law allows, BowlersMart LLC and its owners, affiliates, and employees are not liable for indirect, incidental, special, consequential, punitive, or exemplary damages arising out of or relating to the Program, and our total liability for any claim arising out of or relating to the Program will not exceed the greater of the dollar value of the Points in your account at the time the claim arose (valued at 5 cents per Point) or $100. Some states do not allow certain warranty disclaimers or damages limitations, so parts of this Section may not apply to you; in those states, our liability is limited to the smallest amount the law allows.

14. Governing Law and Dispute Resolution

These Terms, and any dispute arising out of or relating to the Program or these Terms, are governed by the laws of the State of Florida, without regard to conflict-of-law rules, except that the agreement to arbitrate below is governed by the Federal Arbitration Act. For any claim that under subsection (b) below may be brought in court, you and we agree to the exclusive jurisdiction of the state and federal courts located in Hernando County, Florida, except that a small-claims action may be brought in your local small claims court where its rules require.

(a) General. In the interest of resolving disputes between you and BowlersMart in the most expedient and cost effective manner, you and BowlersMart agree that any dispute arising out of or in any way related to these Terms or the Program will be resolved by binding arbitration. Arbitration is less formal than a lawsuit in court. Arbitration uses a neutral arbitrator instead of a judge or jury, may allow for more limited discovery than in court, and can be subject to very limited review by courts. Arbitrators can award the same damages and relief that a court can award. This agreement to arbitrate disputes includes all claims arising out of or in any way related to these Terms or the Program, whether based in contract, tort, statute, fraud, misrepresentation, or any other legal theory, and regardless of when a claim arises. YOU UNDERSTAND AND AGREE THAT, BY AGREEING TO THESE TERMS, YOU AND BOWLERSMART ARE EACH WAIVING THE RIGHT TO A TRIAL BY JURY OR TO PARTICIPATE IN A CLASS ACTION AND THAT THIS AGREEMENT TO ARBITRATE SHALL BE SUBJECT TO AND GOVERNED BY THE FEDERAL ARBITRATION ACT.

(b) Exceptions. Notwithstanding subsection (a) above, nothing in these Terms will be deemed to waive, preclude, or otherwise limit the right of you or BowlersMart to: (i) bring an individual action in small claims court; (ii) pursue an enforcement action through the applicable federal, state, or local agency if that action is available; (iii) seek injunctive relief in aid of arbitration from a court of competent jurisdiction; or (iv) file suit in a court of law to address an intellectual property infringement claim.

(c) Arbitrator. Any arbitration between you and BowlersMart will be governed by the Federal Arbitration Act and the Commercial Dispute Resolution Procedures and Supplementary Procedures for Consumer Related Disputes (collectively, “AAA Rules”) of the American Arbitration Association (“AAA”), as modified by these Terms, and will be administered by the AAA. The AAA Rules and filing forms are available online at www.adr.org, by calling the AAA at 1-800-778-7879, or by contacting BowlersMart. The arbitrator has exclusive authority to resolve any dispute relating to the interpretation, applicability, or enforceability of this binding arbitration agreement.

(d) Notice; Process. If you or BowlersMart intends to seek arbitration, then the party seeking arbitration must first send a written notice of the dispute to the other party by U.S. Mail (“Notice”). BowlersMart’s address for Notice is: 14910 Edward R Noll Dr, Spring Hill, Florida 34609, Attn: Chief Executive Officer. The Notice must: (i) describe the nature and basis of the claim or dispute; and (ii) set forth the specific relief sought (“Demand”). You and BowlersMart will make good faith efforts to resolve the claim directly, but if you and BowlersMart do not reach an agreement to do so within 30 days after the Notice is received, you or BowlersMart may commence an arbitration proceeding. During the arbitration, the amount of any settlement offer made by you or BowlersMart must not be disclosed to the arbitrator until after the arbitrator makes a final decision and award, if any.

(e) Fees. If you commence arbitration in accordance with these Terms, BowlersMart will reimburse you for your payment of the filing fee, unless your claim is for more than $15,000 or as set forth below, in which case the payment of any fees will be decided by the AAA Rules. If the claim is for $15,000 or less, you may choose whether the arbitration will be conducted: (i) solely on the basis of documents submitted to the arbitrator; (ii) through a non-appearance based telephone hearing; or (iii) by an in-person hearing as established by the AAA Rules. If the arbitrator finds that either the substance of your claim or the relief sought in the Demand is frivolous or brought for an improper purpose (as measured by the standards set forth in Federal Rule of Civil Procedure 11(b)), then the payment of all fees will be governed by the AAA Rules. In that case, you agree to reimburse BowlersMart for all monies previously disbursed by it that are otherwise your obligation to pay under the AAA Rules. Regardless of the manner in which the arbitration is conducted, the arbitrator must issue a reasoned written decision sufficient to explain the essential findings and conclusions on which the decision and award, if any, are based. You and BowlersMart agree that such written decision, and information exchanged during arbitration, will be kept confidential except to the extent necessary to enforce or permit limited judicial review of the award. The arbitrator may make rulings and resolve disputes as to the payment and reimbursement of fees or expenses at any time during the proceeding and upon request from you or BowlersMart made within 14 days of the arbitrator’s ruling on the merits.

(f) No Class Actions. YOU AND BOWLERSMART AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING. Further, unless both you and BowlersMart agree otherwise in a signed writing, the arbitrator may not consolidate more than one person’s claims, and may not otherwise preside over any form of a representative or class proceeding.

(g) Modifications to this Arbitration Provision. Notwithstanding anything to the contrary in these Terms, if BowlersMart makes any future change to this arbitration provision, other than a change to BowlersMart’s address for Notice, you may reject the change by sending us written notice within 30 days of the change to BowlersMart’s address for Notice, in which case this arbitration provision, as in effect immediately prior to the changes you rejected, will continue to govern any disputes between you and BowlersMart.

(h) Enforceability. If an arbitrator decides that applicable law precludes enforcement of any of the limitations of subsection (f) above (addressing class, representative and consolidated proceedings) as to a particular claim for relief, then that claim (and only that claim) must be severed from the arbitration and brought in court. If any other provision of this Section 14 is found to be unenforceable, the applicable provision shall be deemed stricken and the remainder of these Terms shall remain in full force and effect.

15. General Terms

These Terms, together with the policies they incorporate by reference, are the entire agreement between you and us about the Program, and they replace any earlier or conflicting description of the Program. If any part of these Terms is found unenforceable, the rest remains in effect, and the unenforceable part is enforced to the greatest extent permitted. If we do not enforce a part of these Terms on one occasion, that is not a waiver of our right to enforce it later.

You may not assign or transfer your membership or these Terms. We may assign the Program and these Terms, including in connection with a merger, acquisition, reorganization, or sale of all or part of our business, and the Program may then be operated by the successor, subject to Section 10.

You are responsible for any taxes that may result from your participation in the Program, including from Points, Rewards, or bonuses you receive.

The Program is not available, and is void, where prohibited by federal, state, or local law.

16. Contact

If you have questions about the Program, your account, or these Terms, contact us: you can reach our Customer Excellence team through the contact form at https://www.bowlersmart.com/contact-us/ or by phone at (256) 579-1039, and you can also ask a team member at any participating BowlersMart pro shop counter. You can write to us at BowlersMart, 14910 Edward R Noll Dr, Spring Hill, Florida 34609.