#30 – Firestone Sponsors TOC for First Time
In 1965, Firestone begins its sponsorship of the PBA Tournament of Champions, a partnership that started at Firestone Bowlarama Lanes in Akron, Ohio. The partnership, which was the first commercially-titled sports event ever on national network television, lasted 29 consecutive years. In 1966, Fairlawn (Akron), Ohio based Riviera Lanes hosts its first Firestone Tournament of Champions and would become the iconic home to the Tour’s most prestigious major through 1994.
About the PBA
The Professional Bowlers Association (PBA) is the world’s preeminent organization dedicated to the sport of bowling and its professional competition, with thousands of members and millions of fans throughout the world. The PBA plays host to bowling’s biggest tournaments from the Go Bowling! PBA Tour, PBA Regional Tour, and PBA50 Tour. In 2019, the PBA was acquired by Bowlero Corporation, the world’s largest owner and operator of bowling entertainment centers with more than 300 locations throughout North America. For more information, please visit PBA.com.