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In 1996, Faball Enterprises licensed the Hammer product name to Faball USA. This company maintained the brand name since that time until its acquisition by Ebonite International on February 8, 2002. Faball Enterprises was formed in 1978 by Johnny Wonders and Earl Widman. In 1981, they created the second urethane ball in the market and Hammer was born. Hammer was the first to put a logo on the side of the ball. After a PBA player was featured in a tournament telecast using the ball with its visible claw hammer logo, sales exploded. The Hammer brand was also the first to produce a urethane two-piece ball.
Currently, our consumer product brand portfolio consists of Columbia 300, Ebonite, Hammer, Powerhouse, Robby’s and Track. With millions of bowlers in the world, there are individual needs, styles, brand preferences and tastes to be met. The key is to understand those bowlers better than anyone in the industry and to exceed all of their expectations. Having more than one brand allows us to do just that, and every product can still be our best.