Pro Shop · Cherry Valley, IL

BowlersMart Cherry Valley Pro Shop

Full-service ball drilling, fitting, and gear, right inside The Cherry Bowl.

Get Directions
Call (815) 520-7137
★ Custom drilling & fitting on site
★ Inside a 32-lane center
★ 7171 Cherryvale N Blvd, Cherry Valley IL

Storm · Hammer · Brunswick · Motiv · Roto Grip · SWAG · Epic · And More

Your Cherry Valley Pro Shop

Welcome to BowlersMart Cherry Valley

Our full-service pro shop lives inside The Cherry Bowl in the heart of the Rockford area. We carry the ball, bag, shoe, and accessory lineup the Rockford area bowlers want, from your first reactive ball to a fresh tournament arsenal, and we drill and fit every one of them on site.

Our experienced team brings years of pro-shop know-how and a real passion for helping bowlers level up. Whether you bowl a weekly league or chase Winnebago County tournaments, we will match the equipment to your game.

At a Glance

Inside: The Cherry Bowl (32 lanes)

Specialty: Custom drilling, fitting & resurfacing

Serving: Winnebago County & the the Rockford area area

Pro Shop Services

What We Do On Site

Custom Ball Fitting

Milling accurate to a thousandth of an inch, with custom oval holes for a fit that feels like your hand.

Drilling & Layouts

Layouts matched to your rev rate, speed, and the lane conditions you actually bowl on.

Resurfacing & Maintenance

Oil extraction, resurfacing, sanding, and polishing to bring a tired ball back to life.

USBC-Certified Coaching

Personalized lessons for every level, from first-timers to seasoned league bowlers.

Shop the Gear

Gear Up at BowlersMart Cherry Valley

Shop online with free shipping and 60-day returns, or come in and we will fit you in person.

The House We Call Home

About The Cherry Bowl

The Cherry Bowl is a 32-lane bowling and entertainment complex in Cherry Valley, and the home of our pro shop. Beyond league and open play, the center has a full-service bar and grill, the Strikers arcade, billiards, a sports bar with pool and darts, and a banquet facility with meeting rooms.

32 Lanes

A full house of lanes for leagues, open play, and events.

Bar & Grill

A full-service bar and grill plus a sports bar with pool and darts.

Strikers Arcade

The Strikers arcade and a video gaming lounge.

Banquet & Meetings

A banquet facility and meeting rooms for groups.

League play keeps The Cherry Bowl busy, and we are proud to outfit the Rockford area’s bowlers.

Serving the Rockford area

Your Pro Shop for Winnebago County

BowlersMart Cherry Valley serves bowlers across Winnebago County and the wider the Rockford area area, including Rockford, Loves Park, Belvidere, Machesney Park, Roscoe, and Loves Park. If you bowl a league or chase tournaments anywhere nearby, we are a full-service drilling, fitting, and coaching shop worth the trip.

Plan Your Visit

Visit Our Cherry Valley Location

Store Hours

  • MondayClosed
  • Tuesday12pm – 7pm
  • Wednesday12pm – 7pm
  • Thursday12pm – 7pm
  • Friday12pm – 6pm
  • Saturday12pm – 5pm
  • Sunday12pm – 5pm

Contact

7171 Cherryvale N Blvd
Cherry Valley, IL 61112

(815) 520-7137

cherryvalley@bowlersmart.com

Inside The Cherry Bowl

A 32-lane center with a bar and grill, the Strikers arcade, and a banquet hall.

Full pro-shop services on site.

Striking Rewards

Earn On Every Visit

Free to join. Rack up points on gear and pro-shop services here in Cherry Valley, then redeem them on your next ball.

Join Striking Rewards →

Ready to Bowl Better?

Stop by the pro shop inside The Cherry Bowl, or call and we will get you set up.

Get Directions
Call (815) 520-7137