Pro Shop · Sterling Heights, MI
Bowling IQ by BowlersMart
A dedicated pro shop and 8-lane test center in Sterling Heights, no distractions, just your game.
★ Custom drilling & fitting on site
★ 8 lanes on site for testing
★ 7023 E 14 Mile Rd, Sterling Heights MI
★ 8 lanes on site for testing
★ 7023 E 14 Mile Rd, Sterling Heights MI
Storm · Hammer · Brunswick · Motiv · Roto Grip · SWAG · Epic · And More
Your Sterling Heights Pro Shop
Welcome to Bowling IQ
Bowling IQ is our free-standing pro shop in Sterling Heights, a dedicated facility built for one thing: dialing in your game. We carry the ball, bag, shoe, and accessory lineup Metro Detroit bowlers want, from your first reactive ball to a fresh tournament arsenal, and we drill and fit every one of them on site.
Our experienced team brings years of pro-shop know-how and a real passion for helping bowlers level up. Whether you bowl a weekly league or chase Macomb County tournaments, we will match the equipment to your game.
At a Glance
Format: Free-standing pro shop & 8-lane test center
Specialty: Custom drilling, fitting & resurfacing
Serving: Macomb County & the Metro Detroit area
Pro Shop Services
What We Do On Site
Custom Ball Fitting
Milling accurate to a thousandth of an inch, with custom oval holes for a fit that feels like your hand.
Drilling & Layouts
Layouts matched to your rev rate, speed, and the lane conditions you actually bowl on.
Resurfacing & Maintenance
Oil extraction, resurfacing, sanding, and polishing to bring a tired ball back to life.
USBC-Certified Coaching
Personalized lessons for every level, from first-timers to seasoned league bowlers.
Shop the Gear
Gear Up at Bowling IQ
Shop online with free shipping and 60-day returns, or come in and we will fit you in person.
More Than a Pro Shop
Why Bowlers Drive to Bowling IQ
Bowling IQ is our dedicated, free-standing pro shop in Sterling Heights. No host alley, no distractions, just focused expertise built around one thing: dialing in your game. Inside you will find a full retail floor, state-of-the-art milling, and eight bowling lanes with Specto ball tracking so you can test equipment and get coached on real lanes, plus a meeting room and kitchen for clinics, parties, and group events.
8 Bowling Lanes
Test new equipment and get coached on real lanes, with Specto ball tracking.
Precision Milling
State-of-the-art machines drill and fit accurate to a thousandth of an inch.
USBC Coaching
Certified coaching for every skill level, on site and on our own lanes.
Events & Clinics
A meeting room and kitchen for coaching clinics, birthday parties, and group events.
Whether you are testing your next ball on our lanes or booking a coaching clinic, Bowling IQ is built entirely around your game.
A Look Inside
Inside Bowling IQ
Serving Metro Detroit
Your Pro Shop for Macomb County
BowlersMart Sterling Heights serves bowlers across Macomb County and the wider Metro Detroit area, including Warren, Troy, Rochester Hills, Utica, and Clinton Township. If you bowl a league or chase tournaments anywhere nearby, we are a full-service drilling, fitting, and coaching shop worth the trip.
Plan Your Visit
Visit Our Sterling Heights Location
Store Hours
- Monday10am – 7pm
- Tuesday10am – 7pm
- Wednesday10am – 7pm
- Thursday10am – 6pm
- Friday10am – 7pm
- Saturday10am – 7pm
- Sunday10am – 5pm
About the Store
A free-standing pro shop with 8 lanes, precision milling, and on-site coaching.
Full pro-shop services on site.
Striking Rewards
Earn On Every Visit
Free to join. Rack up points on gear and pro-shop services here in Sterling Heights, then redeem them on your next ball.
Ready to Bowl Better?
Stop by the pro shop inside undefined, or call and we will get you set up.
Balls
Shoes
Bags
Accessories
Apparel
Deals